our first project for the Night club chain was to make a promo for our local club Moka. For this we wanted it to be more original than the generic club promos so we decided to add a sense of a narrative. for this the audience follow a young adult from what looks like a typical night for a male of that age with the video gaming and snacks until he receives the text which changes the scale of his night "Moka?". We tried to keep the intro while hes at home fairly short using a style heavily inspired by director Edgar Wright in a montage type style of 1-3 second jump cuts. The promo was targeting social media platforms so we had to keep it under 3 mins in order to keep the attention span of our target audience so the club shorts are also fast choppy cuts to show all the events occurring in this one night. We also manipulate time in a lot of the shots especially any moving camera shots as they were sped up to keep in rhythm with the soundtrack so whilst also keep the duration of the shot. A range of camera equipment was also used to achieve some of the shots, especially for the slow mo entrances and the VIP booth. we used such equipment as a shoulder rig, slider, Steadicam and a few ring lights.
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